MBA International

Business

LIGMR® For Global Excellence

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"Let's embark on the path to global success!"

Language

English

Number of credits

120 ECTS

Duration

2 years

Location

Lyon, France

Our MBA program is in partnership with MBWAY and of 2-years cycle, the first year of which is assured by LIGMR® and the final year by MBWAY Lyon Campus, which will award students who have passed all exams and academic requirements of the RNCP degree.

Vision and Mission of the Program

Vision

To develop innovative and responsible leaders, with a strategic vision in tune with global emergencies, able to navigate and thrive in a complex international environment. Their in-depth knowledge of geostrategic dynamics combined with analytical, strategic and intercultural skills will enable them to succeed in the globalized business world, which is constantly changing.

Mission

To offer an educational program recognized for its academic excellence and ability to develop innovative, ethical, and culturally conscious leaders who are ready to transform businesses and make a positive impact on society. By integrating geostrategic and multicultural perspectives, we aim to equip our graduates to contribute meaningfully to sustainable development, global peace, and global economic prosperity.

Program Objectives

Develop Advanced Management Skills

•Gain in-depth knowledge of business management, such as strategy, international finance, cross-cultural marketing, global logistics, and human resources.

•Enable students to effectively manage complex organizations.

Strengthening Leadership Skills

•Develop leaders who can inspire, motivate and lead diverse teams.

•Consider informed and ethical decisions in a variety of international contexts.

Integrating Geostrategy and Multicultural Sensitivity in Decision-Making

•Analysis and integration of geostrategic considerations into business strategies to anticipate and respond to global political, economic and climate changes.

•Integrating cultural differences as a means of innovation and development.

Prepare for International Risk Management

•To teach students to identify, assess, and manage the financial, political, and economic risks associated with international operations.

Fostering an Ethical and Sustainable Approach

•To raise students' awareness of the importance of ethics and sustainable development in business, encouraging them to adopt responsible practices and contribute positively to society.

Professional Experience

•2nd year: 4 months of internship in France or abroad.

Specializations

•4 specializations are offered to students

International Business and Entrepreneurship.

International Marketing and Communication

International Finance

Business Logistics and Management

Program Structure

•Program duration : 2 years (4 semesters)

Year 1: Lyon Institute of Geostrategy & Multicultural Relations

Year 2: MBWay

•60 ECTS per year, total 120 ECTS

Bachelor Business International

Eligibility Criteria

•High school certificate or equivalent (baccalaureate in France or its equivalent in other countries).
•High school completed with minimum 55%.
•Maximum Age : 29 years.
•Requirement of medium of instruction (MOI) /12th marksheet/IELTS / TOEFL.

Professional Graduates Pathway

•Bachelor's Degree (Level Bac + 3) in International Business Prepared positions: Logistics and Purchasing Assistant - Sales Representative - International Business Manager - Marketing Analyst - Import-Export Salesperson - International Customer Advisor - Sales Manager - Export Salesperson.

Campus location

•LIGMR®: Course location: 36 rue Antoine, 69100 Villeurbanne.
•MBWAY: Course location: 1 rue Pierre Bourdeix, 69007 Lyon.

*Abbreviation
LIGMR® - Lyon Institute for Geostrategy and Multicultural Relations
MBWAY - Mbway Management and Business School, Lyon

Year 1:

Deepening in International Affairs (60 ECTS)

S1 - 1st Semester – 30 ECTS

•Global Business Environment (3 ECTS)

In-depth understanding of the different dimensions and dynamics that influence global business operations. This course covers the economic, political, cultural, and technological environments affecting global markets.

•International Business Strategy (3 ECTS)

Formulation and implementation of strategies in a global context. Strategic challenges and opportunities faced by companies operating internationally, looking at global opportunities while mitigating the risks associated with cross-border operations.

•International Human Resources Management (3 ECTS)

International Human Resources Management in Global Organizations.

•Cross-Cultural Management (3 ECTS)

Study and practice of managing interactions and challenges resulting from cultural diversity within organizations.

•Geostrategic Analysis (3 ECTS)

Political, economic, military and cultural factors that influence international relations and shape current geopolitical dynamics.

•Change Management (3 ECTS)

Theories, models and practical applications of change management in international organizations.

•Business Intelligence (3 ECTS)

Business Intelligence Fundamentals. Business and market monitoring, research and trends.

•Data Analytics for Business (3 ECTS)

Data Analytics for Business. Data Mining, Big Data, Data visualization and dashboards.

•French as a Foreign Language or Intensive English (3 ECTS)

Linguistic, communicative and cultural skills.

•Conference / Workshop / Professional Project (3 ECTS)

Organization of conferences and workshops on the students' professional project.

S2 – 2nd Semester – 30 ECTS

•Artificial Intelligence and Business Transformation (3 ECTS)

Impact of artificial intelligence (AI) on companies' business practices and strategies. Comprehensive understanding of AI technologies, their applications, and how to leverage AI to gain a competitive advantage. Practical knowledge, ethical considerations, and strategic implementation of AI in the business world.

•Intercultural Marketing (3 ECTS)

International marketing adapted to different cultures.

•Organizational Behavior (3 ECTS)

Behaviour of individuals and groups in organizational contexts. Motivation, leadership, team dynamics, organizational culture and communication.

•French as a Foreign Language for Business or Intensive Business English (3 ECTS)

Linguistic, communicative and cultural skills adapted to international business.

Speciality Courses (3 ECTS + 3 ECTS)

•International Management and Entrepreneurship

•International Trade & Export Management

Practices and strategies for managing international business activities, including identifying foreign markets, managing exports, regulatory compliance, and maximizing global business opportunities.

•Going Global: Pitching & Fundraising

Techniques and tools to present a company/project to an international audience with the aim of raising funds and attracting investors to support its expansion into global markets.

•International Marketing & Communication

•Cross-Cultural Communication & Consumer Behaviour

Understand and analyse cultural influences on consumer behaviours to better meet the needs and preferences of global markets.

•International Brand Management

Strategies for effectively developing, positioning and managing brands in global markets.

•International Finance

•International Financial Risk Management

Study of techniques and strategies to identify, assess and manage financial risks related to international operations in a globalized context.

•International Corporate Finance

Principles and practices of corporate financial management on a global scale, with a focus on investment, financing and risk management decisions in an international context.

•Business Logistic & Management Specialty

•Supply Chain Management

Strategies and practices for effectively planning, coordinating and optimizing the flow of goods, services and information throughout the distribution network, in order to achieve operational efficiency and customer satisfaction objectives.

•Operations Research

Quantitative and analytical methods to model and solve complex decision-making problems in business operations, aimed at optimizing process efficiency and profitability.

•Consulting Project (12 ECTS)

Capstone experience designed to provide MBA students with hands-on experience in solving real-world business problems. Working in teams, students will collaborate with a client organization to analyze a specific business challenge, develop strategic recommendations, and present their findings to the client.

The course emphasizes the practical application of MBA courses, critical thinking, teamwork, and professional communication skills.

Evaluation

•Written and oral exams to assess understanding of theoretical concepts.
•Projects and research to develop analytical and practical skills.
•Oral presentations to improve communication skills.
•Internship reports to reflect practical and professional learning.
•Classroom participation to encourage active engagement and critical thinking.

Teaching methods

•Lectures to introduce basic concepts and theories.
•Tutorials (TD) to deepen the topics through discussions and practical exercises.
•Practical work (TP) to apply concepts in real or simulated situations.
•Case studies to analyze real-life situations and develop practical solutions.
•Group projects to encourage collaboration and project-based learning.
•Invited conferences to benefit from the expertise of professionals in the sector.
•Internships to provide hands-on experience and prepare students for the job market.

Resources

•Library and documentation centre with access to books, academic articles and databases.
•E-learning platform for course resources, discussions, and assignment submissions.
•Computer labs equipped with specialized software for statistics, finance and e-commerce courses.
•Access to conferences and events organized by the school and industrial partners.

Conclusion

This educational project for a Bachelor's degree at the Lyon Institute for Geostrategy and Multicultural Relations aims to train competent and ethical professionals, capable of navigating and succeeding in the globalized business world, while respecting cultural diversity and understanding geostrategic dynamics. This program combines a solid theoretical background with practical applications and professional experiences, preparing students to become next generation global leaders.