Bachelor Business

International

LIGMR® For Global Excellence

Start your Application!

"Let's embark on the path to global success!"

Start your Application!

"Let's embark on the path to global success!"

Language

English

Number of credits

180 ECTS

Duration

3 years

Location

Lyon, France

Our Bachelor program is in partnership with MBWAY and of 3-years cycle, the first two years of which are assured by LIGMR® and the final year by MBWAY Lyon Campus, which will award students who have passed all exams and academic requirements of the RNCP degree.

Vision and Mission of the Program

Vision

To develop competent professionals in the field of international business, able to navigate and influence an ever-changing global business environment, while respecting and valuing cultural diversity and geostrategic dynamics.

Mission

To offer a rigorous and innovative educational program that combines in-depth knowledge of international affairs with an understanding of multicultural relations and geostrategic issues. We aim to develop analytical, strategic and intercultural skills that are essential for success in the globalized business world.

Program Objectives

Knowledge of International Business

•Understand the fundamentals of economics, business, finance, and marketing on an international scale.

•Analyse business strategies in a global context.

Management and Leadership Skills

•Develop management, leadership, and decision-making skills in multicultural environments.

•Promote ethical and responsible practices in international affairs.

Geostrategic Understanding

•Analyse geopolitical issues and their impact on international affairs.

•Develop business strategies taking into account geostrategic dynamics.

Multicultural Relations

•Appreciate and manage cultural diversity in international work environments.

•Communicate effectively across cultures.

Specializations

•4 specializations are offered to students

International Business and Entrepreneurship

International Marketing and Communication

International Finance

Business Logistics and Management

Professional Experience

•1st year: 1 week of discovery in France + 2 months of internship in France or abroad.

•2nd year: 2 months internship in France or abroad.

•3rd year: 3 months of internship in France or abroad.

Program Structure

•Program duration : 3 years (6 semesters)

Year 1 : Lyon Institute of Geostrategy & Multicultural Relations

Year 2 : Lyon Institute of Geostrategy & Multicultural Relations

Year 3 : MBWay

•60 ECTS per year, total 180 ECTS

Bachelor Business International

Eligibility Criteria

•High school certificate or equivalent (baccalaureate in France or its equivalent in other countries).
•High school completed with minimum 55%.
•Maximum Age : 29 years.
•Requirement of medium of instruction (MOI) /12th marksheet/IELTS / TOEFL.

Professional Graduates Pathway

•Bachelor's Degree (Level Bac + 3) in International Business Prepared positions: Logistics and Purchasing Assistant - Sales Representative - International Business Manager - Marketing Analyst - Import-Export Salesperson - International Customer Advisor - Sales Manager - Export Salesperson.

Campus location

•LIGMR®: Course location: 36 rue Antoine, 69100 Villeurbanne.
•MBWAY: Course location: 1 rue Pierre Bourdeix, 69007 Lyon.

*Abbreviation
LIGMR® - Lyon Institute for Geostrategy and Multicultural Relations
MBWAY - Mbway Management and Business School, Lyon

Year 1:

Foundations in International Affairs (60 ECTS).

S1 - 1st Semester – 30 ECTS

•Introduction to International Business (3 ECTS)

Key concepts, basic theories, impacts of globalization.

•Microeconomics (3 ECTS)

Analysis of supply and demand, market structures, consumer behaviour.

•Principles of Management (3 ECTS)

Management theories and practices, management functions.

•Intercultural Communication (3 ECTS)

Basic concepts of intercultural communication, cultural dimensions.

•Introduction to Geostrategy (3 ECTS)

Basic concepts, geopolitical theories, case studies.

•Marketing Fundamentals (3 ECTS)

Marketing concepts and strategies, market research and analysis.

•Business Mathematics and Statistics (3 ECTS)

Essential mathematical concepts, descriptive and inferential statistics.

•Project Management (3 ECTS)

Concept and tools for international project management.

•French as a Foreign Language or Intensive English (3 ECTS)

Linguistic, communicative and cultural skills.

•Conference / Workshop / Professional Project (3 ECTS)

Organization of conferences and workshops on the students' professional project, observation internship (1 week).

S2 – 2nd Semester – 30 ECTS

•Macroeconomics (3 ECTS)

Macroeconomic policies, business cycles, international trade.

•Financial Accounting (3 ECTS)

Accounting Principles, Financial Statements, Financial Analysis.

•Introduction to Business Law (3 ECTS)

Legal aspects of business, contracts, international trade law.

•Global History and Politics (3 ECTS)

Historical developments in contemporary global policy dynamics impacting business.

•Multicultural Team Management (3 ECTS)

Work and manage multicultural teams, both in-person and remote.

•Corporate Communication (3 ECTS)

Specificities of corporate communication, its culture and its products and services.

•Introduction to Human Resources (3 ECTS)

Human resources management in companies, from start-ups to multinationals.

•Operation Management (3 ECTS)

Understand the management of the production and distribution of products and services.

•French as a Foreign Language for Business or Intensive Business English (3 ECTS)

Business-Appropriate Linguistic, Communicative and Cultural Skills.

•Professional experience (3 ECTS)

2 months of internship in France or abroad on a generalist theme of management, or specialized according to the student's professional project.

Evaluation

•Written and oral exams to assess understanding of theoretical concepts.
•Projects and research to develop analytical and practical skills.
•Oral presentations to improve communication skills.
•Internship reports to reflect practical and professional learning.
•Classroom participation to encourage active engagement and critical thinking.

Teaching methods

•Lectures to introduce basic concepts and theories.
•Tutorials (TD) to deepen the topics through discussions and practical exercises.
•Practical work (TP) to apply concepts in real or simulated situations.
•Case studies to analyze real-life situations and develop practical solutions.
•Group projects to encourage collaboration and project-based learning.
•Invited conferences to benefit from the expertise of professionals in the sector.
•Internships to provide hands-on experience and prepare students for the job market.

Resources

•Library and documentation centre with access to books, academic articles and databases.
•E-learning platform for course resources, discussions, and assignment submissions.
•Computer labs equipped with specialized software for statistics, finance and e-commerce courses.
•Access to conferences and events organized by the school and industrial partners.

Conclusion

This educational project for a Bachelor's degree at the Lyon Institute for Geostrategy and Multicultural Relations aims to train competent and ethical professionals, capable of navigating and succeeding in the globalized business world, while respecting cultural diversity and understanding geostrategic dynamics. This program combines a solid theoretical background with practical applications and professional experiences, preparing students to become next generation global leaders.