High School diploma or equivalent
3 years
English
Lyon, France
In today’s fast-paced, tech-driven world, business demands more than just theory — it calls for adaptability, innovation, and real-world insight. Our undergraduate bachelor’s programme is crafted to meet these demands with a rigorous curriculum that blends analytical thinking with strategic management. Through strong industry integration and hands-on learning, we prepare students to lead with confidence, drive impact, and thrive in the global business landscape.
Our programme offers a comprehensive foundation in International Business, enabling students to grasp the core principles of Economics, Finance, Marketing, and Business Operations on a global scale. Students will learn to evaluate and craft business strategies within diverse international contexts, gaining a strong analytical edge.
Through a focused emphasis on Management and Leadership, the programme develops essential skills for decision-making, strategic planning, and leadership in multicultural environments, while fostering a strong commitment to ethical and responsible global practices.
A deep Geostrategic Understanding is cultivated by exploring the influence of geopolitical dynamics on global markets and international relations, preparing students to design strategies that are both forward-thinking and globally relevant. Finally, the programme strengthens students’ capabilities in Multicultural Relations, empowering them to appreciate cultural diversity, manage cross-cultural teams effectively, and communicate with clarity and empathy across international borders.
As an integral part of the curriculum, students engage in a structured internship each year of their studies, ensuring continuous exposure to real-world business environments and the practical application of their learning. In the first year, students begin with a one-week study immersion programme in France, followed by a two-month internship either in France or abroad.
The second year includes a two-month internship, once again offering the flexibility of domestic or international placement. Students complete a three-month internship in the third year, allowing for deeper industry engagement and professional growth in a global setting.
Our students specialize in one of the following areas
Our Bachelor Programme is in partnership with MBway and has of 3-year cycle, the first two years of which are assured by LIGMR® and the final year by MBWAY Lyon Campus, which will award students who have passed all exams and academic requirements of the RNCP degree.
Key concepts, basic theories, impacts of globalization.
Analysis of supply and demand, market structures, consumer behaviour.
Management theories and practices, management functions.
Basic concepts of intercultural communication, cultural dimensions.
Basic concepts, geopolitical theories, case studies.
Marketing concepts and strategies, market research and analysis.
Essential mathematical concepts, descriptive and inferential statistics.
Concept and tools for international project management.
Linguistic, communicative and cultural skills.
Organization of conferences and workshops on the students' professional project, observation internship (1 week).
Macroeconomic policies, business cycles, international trade.
Accounting Principles, Financial Statements, Financial Analysis.
Legal aspects of business, contracts, international trade law.
Historical developments in contemporary global policy dynamics impacting business.
Work and manage multicultural teams, both in-person and remote.
Specificities of corporate communication, its culture and its products and services.
Human resources management in companies, from start-ups to multinationals.
Understand the management of the production and distribution of products and services.
Business-Appropriate Linguistic, Communicative and Cultural Skills.
2 months of internship in France or abroad on a generalist theme of management, or specialized according to the student's professional project.
" Virtute Duce, Comite Fortuna "
LIGMR® is where innovative learning meets
cultural diversity, setting new standards for
academic excellence in Europe.