Bachelor Business International

LIGMR® For Global Excellence

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Language

English

Number of credits

180 ECTS

Location

Lyon, France

Duration

3 years

Language

English

Number of credits

180 ECTS

Duration

3 years

Location

Lyon, France

Our Bachelor program is in partnership with MBWAY and of 3-years cycle, the first two years of which are assured by LIGMR® and the final year by MBWAY Lyon Campus, which will award students who have passed all exams and academic requirements of the RNCP degree.

Vision and Mission of the Program

Vision

To develop competent professionals in the field of international business, able to navigate and influence an ever-changing global business environment, while respecting and valuing cultural diversity and geostrategic dynamics.

Mission

To offer a rigorous and innovative educational program that combines in-depth knowledge of international affairs with an understanding of multicultural relations and geostrategic issues. We aim to develop analytical, strategic and intercultural skills that are essential for success in the globalized business world.

Program Objectives

Knowledge of International Business

  • Understand the fundamentals of economics, business, finance, and marketing on an international scale.
  • Analyse business strategies in a global context.

Management and Leadership Skills

  • Develop management, leadership, and decision-making skills in multicultural environments.
  • Promote ethical and responsible practices in international affairs.

Geostrategic Understanding

  • Analyse geopolitical issues and their impact on international affairs.
  • Develop business strategies taking into account geostrategic dynamics.

Multicultural Relations

  • Appreciate and manage cultural diversity in international work environments.
  • Communicate effectively across cultures.

Specializations

  • 4 specializations are offered to students
  • International Business and Entrepreneurship.
  • International Marketing and Communication.
  • International Finance.
  • Business Logistics and Management.

Professional Experience

  • 1st year: 1 week of discovery in France + 2 months of internship in France or abroad.
  • 2nd year: 2 months internship in France or abroad.
  • 3rd year: 3 months of internship in France or abroad.

Program Structure

  • Program duration : 3 years (6 semesters)
  • Year 1 : Lyon Institute of Geostrategy & Multicultural Relations
  • Year 2 : Lyon Institute of Geostrategy & Multicultural Relations
  • Year 3 : MBWay
  • 60 ECTS per year, total 180 ECTS

Bachelor Business International

Eligibility Criteria

  • High school certificate or equivalent (baccalaureate in France or its equivalent in other countries).
  • High school completed with minimum 55%.
  • Maximum Age : 29 years.
  • Requirement of medium of instruction (MOI) /12th marksheet/IELTS /TOEFL.

Professional Graduates Pathway

  • Bachelor's Degree (Level Bac + 3) in International Business Prepared positions: Logistics and Purchasing Assistant - Sales Representative - International Business Manager - Marketing Analyst - Import-Export Salesperson - International Customer Advisor - Sales Manager - Export Salesperson.

Campus location

  • LIGMR® : Course location: 36 rue Antoine, 69100 Villeurbanne.
  • MBWAY: Course location: 1 rue Pierre Bourdeix, 69007 Lyon.

*Abbreviation
LIGMR® - Lyon Institute for Geostrategy and Multicultural Relations
MBWAY – Mbway Management and Business School, Lyon

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Year 1:
Foundations in International Affairs (60 ECTS).

S1 - 1st Semester – 30 ECTS

  • Introduction to International Business (3 ECTS)
  • Key concepts, basic theories, impacts of globalization.
  • Microeconomics (3 ECTS)
  • Analysis of supply and demand, market structures, consumer behaviour.
  • Principles of Management (3 ECTS)
  • Management theories and practices, management functions.
  • Intercultural Communication (3 ECTS)
  • Basic concepts of intercultural communication, cultural dimensions.
  • Introduction to Geostrategy (3 ECTS)
  • Basic concepts, geopolitical theories, case studies.
  • Marketing Fundamentals (3 ECTS)
  • Marketing concepts and strategies, market research and analysis.
  • Business Mathematics and Statistics (3 ECTS)
  • Essential mathematical concepts, descriptive and inferential statistics.
  • Project Management (3 ECTS)
  • Concept and tools for international project management.
  • French as a Foreign Language or Intensive English (3 ECTS)
  • Linguistic, communicative and cultural skills.
  • Conference / Workshop / Professional Project (3 ECTS)
  • Organization of conferences and workshops on the students' professional project, observation internship (1 week).

S2 – 2nd Semester – 30 ECTS

  • Macroeconomics (3 ECTS)
  • Macroeconomic policies, business cycles, international trade.
  • Financial Accounting (3 ECTS)
  • Accounting Principles, Financial Statements, Financial Analysis.
  • Macroeconomics (3 ECTS)
  • Macroeconomic policies, business cycles, international trade.
  • Financial Accounting (3 ECTS)
  • Accounting Principles, Financial Statements, Financial Analysis.
  • Introduction to Business Law (3 ECTS)
  • Legal aspects of business, contracts, international trade law.
  • Global History and Politics (3 ECTS)
  • Historical developments in contemporary global policy dynamics impacting business.
  • Multicultural Team Management (3 ECTS)
  • Work and manage multicultural teams, both in-person and remote.
  • Corporate Communication (3 ECTS)
  • Specificities of corporate communication, its culture and its products and services.
  • Introduction to Human Resources (3 ECTS)
  • Human resources management in companies, from start-ups to multinationals.
  • Operation Management (3 ECTS)
  • Understand the management of the production and distribution of products and services .
  • French as a Foreign Language for Business or Intensive Business English (3 ECTS)
  • Business-Appropriate Linguistic, Communicative and Cultural Skills.
  • Professional experience (3 ECTS)
  • 2 months of internship in France or abroad on a generalist theme of management, or specialized according to the student's professional project.
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Year 2:
Deepening and Practical Applications (60 ECTS)

S3 – 3rd Semester – 30 ECTS

  • Geostrategic Analysis (3 ECTS)
  • Political, economic, military and cultural factors that influence international relations and shape current geopolitical dynamics.
  • International Finance (3 ECTS)
  • International Capital Markets, Risk Management.
  • Cross-Cultural Management (3 ECTS)
  • Study and practice of managing interactions and challenges resulting from cultural diversity within organizations.
  • Digital Business and e-commerce (3 ECTS)
  • Study and implementation of digital business strategies for the creation, promotion, sale and distribution of products and services via online platforms.
  • International Trade Law (3 ECTS)
  • Study of the rules and regulations that govern cross-border trade between nations, including agreements, norms, and disputes.
  • Entrepreneurship and Innovation (3 ECTS)
  • The process of creating, developing, and implementing innovative ideas to create economic and social value in a dynamic business environment.
  • Business Ethics and Corporate Social Responsibility (3 ECTS)
  • Ethical practices, corporate social responsibility.
  • French as a Foreign Language for Business or Intensive Business English (3 ECTS)
  • Business-Appropriate Linguistic, Communicative and Cultural Skills.

Speciality Courses (3 ECTS + 3 ECTS)

  • International Management and Entrepreneurship
  • International Trade & Export Management
  • Practices and strategies for managing international business activities, including identifying foreign markets, managing exports, regulatory compliance, and maximizing global business opportunities.
  • Going Global: Pitching & Fundraising
  • Techniques and tools to present a company/project to an international audience with the aim of raising funds and attracting investors to support its expansion into global markets.
  • International Marketing & Communication
  • Cross-Cultural Communication & Consumer Behaviour
  • Understand and analyse cultural influences on consumer behaviours to better meet the needs and preferences of global markets.
  • International Brand Management
  • Strategies for effectively developing, positioning and managing brands in global markets.
  • International Finance
  • International Financial Risk Management
  • Study of techniques and strategies to identify, assess and manage financial risks related to international operations in a globalized context.
  • International Corporate Finance
  • Principles and practices of corporate financial management on a global scale, with a focus on investment, financing and risk management decisions in an international context.
  • Business Logistic & Management Specialty
  • Supply Chain Management
  • Strategies and practices for effectively planning, coordinating and optimizing the flow of goods, services and information throughout the distribution network, in order to achieve operational efficiency and customer satisfaction objectives.
  • Operations Research
  • Quantitative and analytical methods to model and solve complex decision-making problems in business operations, aimed at optimizing process efficiency and profitability.

S4 – 4th Semester – 30 ECTS

  • Professional experience (30 ECTS)
  • 4 months of internship in France or abroad on a specialized theme depending on the student's professional project and specialization. In addition to an internship report, the student will have to work on a Dissertation containing the problem concerned (state of the art, analysis of similar cases, answers provided, recommendations in a consulting position).
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Year 3:
Specialization and Professional Integration (60 ECTS) in Co-operation with Mbway

S5 – 5th Semester – 30 ECTS

  • Marketing Strategy (2 ECTS)
  • Establish a comprehensive marketing strategy.
  • Market Study (2 ECTS)
  • Market Research Tools and Techniques.
  • International Development (2 ECTS)
  • Tools and techniques of choice for developing countries.
  • International Communication Strategy (2 ECTS)
  • Establishment of a communication strategy adapted to the international market.
  • Sales Policy & Client Relations (2 ECTS)
  • Creation of sales and customer relations policy.
  • International Negotiation (2 ECTS)
  • Techniques and tools for negotiating business in an international environment.
  • International Distribution Network (2 ECTS)
  • Understanding and mastery of international distribution channels.
  • Sales Force Management (2 ECTS)
  • Manage international sales teams.
  • Communication (2 ECTS)
  • Tools and techniques for business communication.
  • Budgetery Control (2 ECTS)
  • Management and control of international budgets.
  • Commercial Activity Indexes & KPIs (2 ECTS)
  • Establishment and management of commercial indexes and Key Performance Indicators.
  • Business Plan & Fiancial simulation & Auditing(2 ECTS)
  • Techniques and tools for the creation of business plans for the company's stakeholders.
  • Foreign Language (6 ECTS)
  • Learning a 3rd language.

S6 – 6th Semester – 30 ECTS

  • Web Marketing & Case Study (3 ECTS)
  • Techniques and tools for online sales with real case study.
  • Human Resources (3 ECTS)
  • Techniques, tools and software for human resources management, with practical case studies.
  • International Legal Frame (3 ECTS)
  • Study of legal frameworks for the development of companies internationally.
  • Computing Tool (11 ECTS)
  • Learning specialized software for international business.
  • International Exchange or Internship (10 ECTS)
  • Academic exchange or internship in a company, in France or abroad (Expatriation Possibility to UK, CANADA, MEXICO,SPAIN, MALTA and others … ).

Evaluation

  • Written and oral exams to assess understanding of theoretical concepts.
  • Projects and research to develop analytical and practical skills.
  • Oral presentations to improve communication skills.
  • Internship reports to reflect practical and professional learning.
  • Classroom participation to encourage active engagement and critical thinking.

Teaching methods

  • Lectures to introduce basic concepts and theories.
  • Tutorials (TD) to deepen the topics through discussions and practical exercises.
  • Practical work (TP) to apply concepts in real or simulated situations.
  • Case studies to analyze real-life situations and develop practical solutions.
  • Group projects to encourage collaboration and project-based learning.
  • Invited conferences to benefit from the expertise of professionals in the sector.
  • Internships to provide hands-on experience and prepare students for the job market.

Resources

  • Library and documentation centre with access to books, academic articles and databases.
  • E-learning platform for course resources, discussions, and assignment submissions.
  • Computer labs equipped with specialized software for statistics, finance and e-commerce courses.
  • Access to conferences and events organized by the school and industrial partners.

Conclusion

This educational project for a Bachelor's degree at the Lyon Institute for Geostrategy and Multicultural Relations aims to train competent and ethical professionals, capable of navigating and succeeding in the globalized business world, while respecting cultural diversity and understanding geostrategic dynamics. This program combines a solid theoretical background with practical applications and professional experiences, preparing students to become next generation global leaders.

Lyon Institute for Geostrategy & Multicultural Relations

" Virtute Duce, Comite Fortuna "

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